You Should Read This – Monument Signs and What They Tell Us

“Monument Signs” are freestanding structures at the entrance of a property or business. They are installed into the ground in front of a business firm showing their brand title to visitors or passerby’s. Some people like to build these signs by concrete using natural stone, while others like to order the complete structure with signs. They can be horizontal or vertical, depending upon the total size and what the customer requires on the sign. The size varies based on the frontage of the business.

ADVANTAGES OF A MONUMENT SIGN

• They are a great way to advertise a business or firm in a non social manner. A passerby can just have a look at the monument sign and strike an idea to approach the area for any related work.

• If properly and greatly organized, they can depict the quality of a business firm.

• The business firm need not publicly advertised if they have a proper and well structured sign situated outside of the business firm destination.

Differences to other signs

Monument signs are not “pylon signs” or “pole signs”. Those are very tall signs mounted on poles. Unlike monument signs which are installed in the ground using concrete or brick structures. Pylon signs are meant to be seen by traffic vehicles and pedestrians from the freeways. Monument signs are much smaller in size when compared to pylon signs. The goal is to direct the traffic to the business. But they are not meant to be “directional signs”. Directional signs have arrows pointing towards the business and are smaller in size when compared.

How is a monument sign structured?

Generally, they are about the height of an average full-grown man, are made of high-density urethane, aluminum, and bricks and can be combined with illumination internally or externally to make them easy to read in the dark. You can further enhance the value of your sign by adding an LED message board or reader board with changeable lettering. If you are located along a two-lane road, a four-lane road with a lower speed limit or within a more residential area, a monument is a good option to consider. Moreover, remember that you have options concerning the display of your company’s information, which can increase the visibility of your marker. For example, if you install a digital reader board, it lets you change your message constantly and catches the eye of readers in this manner. Lit box cabinets and channel letters also work well for great attention and attraction.

Something You Should Know About Advertising Balloons

For every businessperson, marketing is of great importance because without it, there would be no way for people to learn of your business. There are many forms of marketing that you can use to increase the awareness of your business to people. One of this ways is through branded advertising balloons. The balloons come in different colors, shapes, sizes and are very attractive. Below are a few advantages of using advertising balloons.

They Are Big

One of perhaps the greatest advantages that balloon advertising has is that they are big. Advertising balloons are visible miles away from your business. Even the smaller regular size balloons are clearly visible from quite a distance, and this attracts more people to your business. People are even able to see and read branded balloons from office buildings.

Inexpensive

Advertising is generally expensive. A balloon will give your business more exposure than a billboard would, and cost a lot less at the same time. Balloon advertising is highly effective yet cheap in comparison with most other forms of advertisements. The most important thing to do is to have a mix of beautiful and attractive colors. There are various types of colors which can be used to design your balloon for that custom look you want. Have a unique branded balloon created for your business, and you may just see your business flying high.

They Are Unique

Some branded advertising balloons are made from polyvinyl chloride (PVC) material and can be used for extended periods of time. The colors that are used for printing vary as well. This way, it is possible to come up with unique balloons of your own choice which ensures that people remember and identify them to your business.

Branding

It is easy to use advertising balloons to market a particular product or brand. It is actually possible to shape your advertising balloons into shapes that look like the product you are advertising. This is an added advantage because potential customers do not even need to see or be able to read any words on the balloon to know what it is. This is therefore, a good way of creating awareness of your product.

Branded balloons are mobile. If you need to relocate them from one place to another, there could be no easier task. All you need to do is carry them to your next preferred location with a van or even on foot. Remember that they are balloons, so they are light weight. Carrying them around attracts people as well, and this turns out to be a walking or moving advertisement.

A cut above the rest

Imagine your business is in the middle of two, five or even ten other establishments that are in a similar trade. How do customers notice your business? That’s easy. Your competitors are likely to be having colorful advertising signs all over. Getting an inflatable advertising balloon for your business will ensure your advert floats above the rest attracting attention from miles away.

One of the downsides of using advertising balloons as a way to advertise is that they occupy a big space and so it is hard to use if you do not have enough space. The balloons are also meant to advertise to mostly people who live or work near your business area.

The best way to ensure your products or services explode in sales profits is to use inflatable advertising balloons. People just can’t help noticing them, and being attracted to them. Humans are curious, they like big things and this is the reason that you will be getting many than usual visitors to your business establishment when you are using any advertising balloon products.

The Reasons Why Is Business Cards Are Still Effective As an Your Marketing Tool

The world of business is now digitized, and in marketing, this impact is being felt more intensely. From email, video to social media, there isn’t anyone ignoring this ongoing revolution.

While these new branding techniques have revolutionized modern enterprise, they cannot still replace the good old business card. This is a simple tool that nevertheless boosts your credibility, adds a professional touch to your company’s profile and enables you to grow your networking capacity.

According to Statistic Brain, over 27 million cards are printed daily, highlighting how important this strategy is even in a digitalized world. A 2016 Adobe Study shows that for every 2,000 cards an organization passes out, sales increase by 2.5%. Without a doubt, this is a technique no marketer can afford to ignore.

If you are planning to launch a marketing campaign, it is important to include your company cards. This is still an effective tool in the contemporary marketing landscape for the following reasons:

1. Personal Touch in Networking

Networking still remains the best technique to grow a company. For this to work, you have to show genuine desire to connect and this is something a physical card does better than emailing your contacts or sending them via social media.

2. Effectiveness

Assume you are attending a conference and want to leverage available opportunities. It is easier to hand out your card when you meet a potential lead. This is still the most effective tool in lead generation.

3. First Impressions Matter

When you meet a potential lead and you want to start building a relationship, the best way is not promising to send an email or a WhatsApp message with your contacts. A beautifully designed card is all you need to captivate the attention of a potential lead. By impressing at the earliest opportunity, you will have done a lot towards growing your brand.

4. Versatility

A lot of information can be squeezed into this piece of paper including contacts, business location, working hours, email address, website URL, services and your logo. This simple paper instantly tells all about you and it is easier for a target customer to be inspired to learn more about your company.

5. More sharing

One reason business card printing remains popular is the fact that these are physical objects that can easily be given out. In fact, potential customers do request them and it would be good if you have some on you.

6. Preparedness

Modern consumers are more informed than ever before. They know a good company when they see one. If you don’t have a card when they request for one, you have already lost a customer. These tools enable you to be always prepared.

It might be a digital world but some old tricks in marketing still work and a business card is one of the best.