Read This – Do You Know About Card Affixing?

When it comes to promoting your business, there are many venues one can take to get the word out about specials, grand openings and other special opportunities available. These may range from newspaper ads or fliers, radio spots or perhaps even television, but the biggest part is to make sure that people remember your company name and what you have to offer. A great way to do this is to have a way to put something memorable in their hands, and while there are many designs and choices to consider, there is much to be said for card affixing (also known as tipping).

Card affixing is when direct mailers have pieces, covers, packages, signatures, or other items loosely to them so that the recipient(s) can easily take that item of. There are a variety places you can implement card tipping. A few of them include:

  • Coins, tokens, magnets and keys
  • Faux cards
  • Gift, incentive and reward cards
  • Loose enclosures
  • Lotion packs and other product samples
  • Magnet applying
  • Magnetic security strips for retail products
  • Multiple items may be affixed to a single carrier (Pre-approval required)
  • Padded coupon or entry form pads
  • Static plastic or cardboard credit cards (CR-80)

So now that you know some of the places card affixing can be used, perhaps you are wondering what benefits there are. After all, isn’t paper just that – paper? If that is your approach, then consider these advantages of card affixing.1. Give potential customers information about your company without large, bulky mail outs. Tipping makes it easier and more appealing for recipients.

2. Card affixing makes it easier for others to share your information or services with others. By including your contact info or perhaps a special deal on the pieced that is affixed to your mail out, it makes it easy for people to share info about your services with others. (Plus, it is like sending 2 items for the price of 1).

3. People may remember things they see or hear on electronic media, but when you put something in their hand, you make it easy for them to recall what you have available.

4. Tipping is durable. Although the design allows people to remove a smaller item from a larger one, the piece will not simply “fall off” min the mail.

Card affixing is a great way to let people know who you are and what you have to offer them. No matter the size of your business, your company can benefit from using card tipping. Talk to a professional printing company and learn what designs and features they have available.

More Information About Print Advertising- 6 Advantages of Print Advertising

Print advertising continues to be a great way to reach the intended audience and have a positive impact on the target market. While other advertising options are available, such as online media, the traditional methods of printed media continue to be effective in the world of advertising. Here are a few of the reasons why print is still a viable option to use in a future campaign:

Tangible

Research has shown that the type of print that people can interact with is the most memorable. Simply by opening a brochure or turning the pages of a magazine, the senses are more engaged which can lead to a greater connection with the audience. Plus, this media is certain to last for a longer period of time compared to the online alternatives that soon disappear. Also, magazines are easily passed to other family members or friends and can remain in the home for a long time.

Stands out

In an age when many businesses are solely using online based ads, it is possible to really get the print advertising to stand out more than ever. Direct mailers are less common, so there is a lower risk of these simply being lost with a handful of other similar ads. With creative printing techniques and a good design it is still possible to get the interest of your audience using the traditional adverting methods.

Credible

Many people still see printed advertising as the most believable and credible form of advertising. With the long history of print, it is easy for a company to build respect from campaigns simply through association of this established form of marketing. Also, getting the ads in a respected publication can further help to build trust with the audience.

Safe

Certain web-surfers are less inclined to click online ads because they believe there is a risk of scams or viruses. This negative view can seriously lower the intended reach of a campaign. But, the printed alternative has no perceived risk and readers are more likely to take an interest in the information provided.

Less expensive

Print advertising isn’t as expensive as many people seem to think. The latest techniques to print have many the entire process that much more efficient and affordable. This means that a print advertising campaign is even possible for the small startup business.

High ad recall

People that are reading a magazine or newspaper are more inclined to give an appealing advertisement more attention. This greatly increases the likelihood of taking future action or to remember a brand. But, with the online alternative, many people spend little time on one page and constantly switching between sites, social media, or other activities on a laptop or tablet. This means the ads are going to get a lot less attention.

You May Need This – 7 Marketing Mistakes You Don’t Want To Make

Mistake #1: Relying on referrals or word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control your flow of prospective new customers. You may have delivered a superior product at a phenomenal price but if no is talking about it, the cash register quickly stops ringing.

The solution? Make sure you have a marketing program targeted at reaching your most desired customer. Then craft a message that is relevant and meaningful and deliver it consistently.

Mistake #2: Depending on shot-gun media exposure. This typically happens when the advertiser decides to “give it a try”. They buy the package of the week, crank out an ad without much thought only to execute their line of credit when the bill comes due.

The solution? Resist the urge to “test it out” and commit to a plan that will deliver your message day after day, week after week. Consumers and B2B buyers alike are distracted, bombarded with messages and will forget all about you unless you are consistent.

Mistake #3: Competing on low price. When you lower prices to attract new customers, you are attracting the bottom-feeders. You’ve heard this before – no one wants to overpay but few are exclusively price driven. To make matters worse, price-only consumers will drop you once you attempt to get a fair-market price.

The solution? Compete on your expertise and value.

Mistake #4: Delivering a meaningless message. Most ads fail to deliver a truly relevant message to the consumer. Advertisers like to extol their customer service, selection, low prices and the same stuff everyone else is saying. Consumers simply tune-out. And tuned-out consumers don’t become customers.

The Solution? Take time to create a competent marketing message. Something that is different and useful to the consumer. Without a powerful message, your marketing program is doomed.

Mistake #5: Not taking a position of leadership. When consumers perceive you as the leader, you have a substantial advantage over your competitors. People like to buy from leaders.

The solution? Dig deep and find what are you really good at. Make that your position and shout it from the rooftops. If your niche is already dominated by a competitor, create a new category for yourself. Then promote the category so prospects see you as first in that new area.

Mistake #6: Not making marketing a priority. For most advertisers, greeting customers and working with their staff is their highest priority. When things get busy, marketing efforts get shelved because they’re working on everything else. There’s a false hope that momentum will attract new business long into the future. But when they cut their marketing efforts, they shift into neutral, inertia takes over and things come to a standstill.

The solution? Make marketing a priority and resist the urge to shut it down when things are going good. Keep your program in gear so you always attract an ongoing flow of new customers.

Mistake #7: Developing an intricate marketing plan that becomes impossible to implement. Many marketing plans look like jigsaw puzzles with dozens — even hundreds — of pieces. And while the plans might work, most advertisers don’t have the hours needed to execute the plan.

The solution? Make sure your marketing plan is built on simple steps that can be implemented, measured and built on. A simple marketing plan that is up and running is infinitely more profitable than the “perfect plan” that never gets off your hard drive.

A successful campaign can be yours if you consistently deliver a message that is compelling, meaningful and relevant to consumers.