You Should Know This – The Power of a Good Company Logo

One of the most common mistakes a company can make is using an ineffective or meaningless company logo. According to MIT (Massachusetts Institute of Technology) researchers, it takes people just 13 milliseconds to see an image and a small bit longer to react to the image. A good logo has to represent the business and what they do in this short period of time.

Companies such as McDonald’s, Apple and Starbucks have successfully created brand recognition by spending time on brainstorming how they want customers to see their logo, how their logo represents the company and how their logo differs from other companies.

Here is some information on the importance of a professional and high quality company logo and how it can improve your business.

Visual Identity: A strong logo creates a company’s identity, a picture people can familiarize themselves with when thinking about a certain product or service. A unique design and well-defined graphics make up the components of a company’s ‘visual identity’. The benefits of customers having a strong visual image of your company through a logo is that people will constantly relate that picture and colours to your business.

Consumer loyalty and trust: Using a strong design for your company logo gives customers an image they can get used to which can then lead to long-term relationships. Using a clip art version or any other low quality, easy to make logo can make a company look unreliable and unprofessional. Many customers judge the quality of a company’s product or service off their image and brand recognition.

Relating your logo with your company: A good quality logo will automatically relate customers to the product or service. Your logo should make people want to go get that massage, get your car serviced or get lunch at your shop. It should remind people of how the product or service benefits them. Successful logos like Nike and Cadbury remind people of what their products are.

Establishing ownership: A logo is similar to someone’s signature it represents them and who they are, in the same way a logo represents a company. Not only is it the face of the company but it also proves legal ownership. This is why it is important to have a company logo that stands out and attracts customers. Your logo should be something you’re proud of and represents your company well.

Powerful marketing tool: In companies such as Adidas and BMW, the logo has become the main reason the product is purchased. They have become a status symbol that this product is of good quality and people respect this company. Using a strong company logo can drive a company forward.

How you can use your logo: The list in endless when it comes to where you can use your logo. It can be used in physical advertisements such as posters, cards and brochures or online on websites, emails and social media sites. Getting your logo seen by potential customers is very important but protecting your brand is also important therefore ensure your logo or advertisements appear in areas which complement your company and don’t do your overall brand any harm.

Consider Of This When Designing Professional Page Layouts

There are important principles and rules which are essential to a successful design, whether you are designing the most basic flyer or the layout of a distinguished fashion magazine. In essence designing a newspaper, a printed brochure or a monochrome flyer all start with the same fundamental intention and directive.

The purpose of any page is to entice the reader. No matter which type of printed medium – you want to captivate your audience and convey a resounding message. There are a number of methods to ensure this, but you need to make sure you have covered the fundamental principles.

  • Content holds significance. It is important to ensure that your message is well structured, concise and understandable. No matter if it’s informative or persuasive, your audience must be able to easily follow and comprehend whatever message you are communicating to them.
  • An effective page layout is nothing without images. Ensure that your images are high resolution and good quality. Before printing any graphics – make sure that the color is accurate and that all images/ graphics are in a print-ready format.

Consider the following pointers when designing outstanding page layouts:

  • The goal is to always have balance on your page. Your design needs to engage your audience and naturally guide them on the page. Work with the basic principle of a Z-formation – since we inherently read from left to right. Thus, start at the top left corner of your page, move to the right and diagonally across to the bottom left corner and move to the bottom right corner. You need to place your information along these lines.
  • It is crucial to make use of a grid. This will not only keep everything in order, but it will also keep your layout well formed. You certainly don’t want a disorderly page with blobs of information, images and text all over the place.
  • Split your text up into short, concise and comprehensible sections.
  • Don’t be afraid to leave (white) space in your layout. It is unnecessary to fill your page to the corners with images or text – it will only overwhelm your audience. Leaving space for your material to ‘breath’ is very important.
  • Generate a focus area. It can be an image or a section of text that constitutes the most important piece on the page – make sure it stands out. Change the size ratios (scale) to make it more noticeable. Catch your audience’s eye with the right contrast and colors. This is particularly important when designing flyers. Make your page ‘hero’ stand out with suitable borders, space and fonts.

Brochures? Read This Before

A brochure is a popular method of marketing for the company’s products and services. It plays a vital role to form the company’s brand identity and expand its customer base. Even though, the brochures are brief and short, they can effectively capture the attention of the expected consumers. While an appealing brochure design is regarded as a worthy advertising element, it has its own drawbacks.

Advantages of Brochures:

Flexibility:
Brochures provide a wide range of ideas as far as designing and decorations is concerned. Even you just put pictures on various folds on the brochures; each will be representing the detailed information as a mentioned. Additionally, you can select from variety of templates for your respective brochure designs.

Time effective:
A brochure is considered a significant tool as compared to any other advertising forms. And there is no requirement to craft brochures for a particular target customer or even for a group of people, and as it allows sending large customers via mail.

Portability:
Brochures are considered as a brief and compact as well. This quality makes them more adjustable and flexible in the context of advertising and portability. People can easily carry along with them; as because of their shortness, companies highly prefer for the brochure rather than a flier as an advertising tool.

Disadvantages of Brochures:

Expensive for materials and prints:
As the brochure is multipurpose and flexible, so it costs more as compare to other advertising forms. Therefore, you require hiring an expertise or professional advertising agency and graphic designer to equalize the difference in the subtle nuances in margins and brochure fonts.
Furthermore, the companies need to produce brochures in a large quantity so it sustains them a great amount of income in the print and material.

Space restrictions:
The brochures have some restrictions in a space to display products or services. They offer information in bulleted points; whereas pictures alone are unable to satisfy the readers. Basically, consumers require information rather than just attracting pictures.

High distribution costs
Generally, brochures are created by considering the particular customers, so you need to pay for mailing and propagation costs to the distribution process. As because of having more than one type of distribution; eventually, this will transform into more overall cost in the end.

Environmental Hazard:
Brochures are not regarded as eco-friendly methods for advertising and promotion. Mostly, they are reproduced before they are completely finished, therefore they are harmful to the environment.