One of the most common mistakes a company can make is using an ineffective or meaningless company logo. According to MIT (Massachusetts Institute of Technology) researchers, it takes people just 13 milliseconds to see an image and a small bit longer to react to the image. A good logo has to represent the business and what they do in this short period of time.
Companies such as McDonald’s, Apple and Starbucks have successfully created brand recognition by spending time on brainstorming how they want customers to see their logo, how their logo represents the company and how their logo differs from other companies.
Here is some information on the importance of a professional and high quality company logo and how it can improve your business.
Visual Identity: A strong logo creates a company’s identity, a picture people can familiarize themselves with when thinking about a certain product or service. A unique design and well-defined graphics make up the components of a company’s ‘visual identity’. The benefits of customers having a strong visual image of your company through a logo is that people will constantly relate that picture and colours to your business.
Consumer loyalty and trust: Using a strong design for your company logo gives customers an image they can get used to which can then lead to long-term relationships. Using a clip art version or any other low quality, easy to make logo can make a company look unreliable and unprofessional. Many customers judge the quality of a company’s product or service off their image and brand recognition.
Relating your logo with your company: A good quality logo will automatically relate customers to the product or service. Your logo should make people want to go get that massage, get your car serviced or get lunch at your shop. It should remind people of how the product or service benefits them. Successful logos like Nike and Cadbury remind people of what their products are.
Establishing ownership: A logo is similar to someone’s signature it represents them and who they are, in the same way a logo represents a company. Not only is it the face of the company but it also proves legal ownership. This is why it is important to have a company logo that stands out and attracts customers. Your logo should be something you’re proud of and represents your company well.
Powerful marketing tool: In companies such as Adidas and BMW, the logo has become the main reason the product is purchased. They have become a status symbol that this product is of good quality and people respect this company. Using a strong company logo can drive a company forward.
How you can use your logo: The list in endless when it comes to where you can use your logo. It can be used in physical advertisements such as posters, cards and brochures or online on websites, emails and social media sites. Getting your logo seen by potential customers is very important but protecting your brand is also important therefore ensure your logo or advertisements appear in areas which complement your company and don’t do your overall brand any harm.