Some Advice – Do’s and Don’ts For Flyer Printing

Printing remains an integral part of any marketing campaign. While digital media has taken the business landscape by storm, leaflets are still relevant if you are building a new campaign. According to the Direct Marketing Association (DMA), 48% of consumers respond to leaflet distribution while less than 21% respond to TV adverts.

This highlights the power of flyer printing in the contemporary advertising environment. While these advertising tools are highly effective, the design you choose largely determines whether you will meet your campaign’s objective.

Why Use Print?

Brochures are cheap to produce and they are also more affordable than most of the advertising options available today. They also elicit more feedback and can be used to meet different business objectives including educating, promoting, entertaining and branding. Consumers find these easy to read and they are kept for the future response, unlike other marketing tools whose message may be difficult to remember. What’s more, they complement your online advertising strategy to enhance visibility and increase conversion rates.

The Dos of Flyer Printing

To succeed with this form of marketing, ensure you do the following:

  1. Keep it simple: The design and message should fly off the page. The reader should immediately know your company name from the logo, find the message and the call-to-action (CTA) in less than 3 seconds. Avoid a cluttered design that will distract the eye.
  2. Know your buyers’ characteristics: If you don’t know your target customer’s persona then your campaign will not work. Start by creating a buyer’s persona and profile to understand what they do, what they like, their behavior and motivation in order to come up with a strategy that will work.
  3. Add a call-to-action (CTA): Make sure you tell your target customers what you want them to do. The CTA should reflect your business objective; do you want them to go to your website? Do you want them to come to your store for discounts, are you looking for referrals? The CTA must be concise and clearly stated for better impact.

The Don’ts of Flyer UseHere are some of the pitfalls to avoid in flyer printing:

  1. Don’t get verbose: Most marketers say too much forgetting that the attention of the modern consumer is shorter than ever. A print full of text is an immediate turnoff for the reader.
  2. Don’t lose focus: Remember the core objective and stick to it by providing all necessary details. Make sure your contact information, including the website URL, is included.
  3. Don’t skimp on paper quality: These promotional tools are inexpensive, but this doesn’t mean you should use poor quality paper. If it looks and feels cheap, it directly reflects on your brand, and readers will perceive it.

By building your buyers’ persona, providing necessary details and using a creative call to action you will give a boost to your promotional campaign.

More Information About Signage and LED Screens

Coatings are provided for outdoor signage and indoor LED screens for the same purpose. To reduce the glare of the light source reflected on it. The same technology is used for coating reading glasses too, when the light hits the reading lens, both in front and the back and bounces off it, enveloping the wearer’s eyes in a bright glare. Coming back to outdoor signage and home/office LED screens, this glare can cause harm to the eyes. Tired eyes syndrome results from being exposed to reflected glare from a light source beaming on the computer screen.

What is the solution?

Anti-glare coatings solve this problem effectively. These are polycarbonate sheets that are pasted on the screens. These sheets have tiny particles spread out on the surface, making it uneven. When light hits this, the particles cause a diffusion of the light because the rays are reflected at different angles. This reduces the effect of bright sunlight and improves the readability of outdoor signage displays that are digital and perforce require LED screens.

Anti-glare and anti-reflective coatings

There is a coating called the anti-reflective. Anti-reflective and anti-glare are used interchangeably as they serve the same purpose – deflecting the reflected rays of the sun or light source away from the viewer’s eyes. However, the treatment accorded to the rays of light that fall on the reflective surface are somewhat different. With their respective coatings, the light rays behave differently in both the cases. The resulting diffusion is scattered in the anti-glare coating, while the reflected rays are organized away from the viewer’s eyes in anti-reflective coatings. Anti-reflective coatings are a series of optical coatings which bend the reflected rays, reducing the overall reflection much more effectively than anti-glare.

Image resolution is compromised in anti-glare while there is better clarity in anti-reflective films. Anti-glare is a cheaper and therefore more popular option.

What are the features of these coatings?

Apart from reducing the glare factor, these coatings have other utilities:

· They protect the screen from abrasions

· They are resistant to graffiti writing, chemicals and withstand impact to a certain extent

· They can be easily maintained and are weather proof.

· They have a matt or frosted look

· They are made of polycarbonate and/or acrylic

What are their applications?

They are used in digital signage, POP displays and other displays like metro displays and floor plan displays at malls etc.

They can also be used as computer and TV screen protectors.

Maintenance of anti-glare and anti-reflective coatings:

Maintenance issues come up only when reading glasses are treated with these coatings. It makes sense, then because reading ability is something that is so focused and requires perfect clarity. There are special solutions for this and should not be treated with normal cleaners, bleach, vinegar, alcohol, etc. Even a warm water rinse and wipe down with microfiber cloth is sufficient as far as maintenance is concerned. For signage and displays, they are resistant to most threats like abrasions, weather etc.