More Information About Print Advertising- 6 Advantages of Print Advertising

Print advertising continues to be a great way to reach the intended audience and have a positive impact on the target market. While other advertising options are available, such as online media, the traditional methods of printed media continue to be effective in the world of advertising. Here are a few of the reasons why print is still a viable option to use in a future campaign:


Research has shown that the type of print that people can interact with is the most memorable. Simply by opening a brochure or turning the pages of a magazine, the senses are more engaged which can lead to a greater connection with the audience. Plus, this media is certain to last for a longer period of time compared to the online alternatives that soon disappear. Also, magazines are easily passed to other family members or friends and can remain in the home for a long time.

Stands out

In an age when many businesses are solely using online based ads, it is possible to really get the print advertising to stand out more than ever. Direct mailers are less common, so there is a lower risk of these simply being lost with a handful of other similar ads. With creative printing techniques and a good design it is still possible to get the interest of your audience using the traditional adverting methods.


Many people still see printed advertising as the most believable and credible form of advertising. With the long history of print, it is easy for a company to build respect from campaigns simply through association of this established form of marketing. Also, getting the ads in a respected publication can further help to build trust with the audience.


Certain web-surfers are less inclined to click online ads because they believe there is a risk of scams or viruses. This negative view can seriously lower the intended reach of a campaign. But, the printed alternative has no perceived risk and readers are more likely to take an interest in the information provided.

Less expensive

Print advertising isn’t as expensive as many people seem to think. The latest techniques to print have many the entire process that much more efficient and affordable. This means that a print advertising campaign is even possible for the small startup business.

High ad recall

People that are reading a magazine or newspaper are more inclined to give an appealing advertisement more attention. This greatly increases the likelihood of taking future action or to remember a brand. But, with the online alternative, many people spend little time on one page and constantly switching between sites, social media, or other activities on a laptop or tablet. This means the ads are going to get a lot less attention.

You May Need This – 7 Marketing Mistakes You Don’t Want To Make

Mistake #1: Relying on referrals or word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control your flow of prospective new customers. You may have delivered a superior product at a phenomenal price but if no is talking about it, the cash register quickly stops ringing.

The solution? Make sure you have a marketing program targeted at reaching your most desired customer. Then craft a message that is relevant and meaningful and deliver it consistently.

Mistake #2: Depending on shot-gun media exposure. This typically happens when the advertiser decides to “give it a try”. They buy the package of the week, crank out an ad without much thought only to execute their line of credit when the bill comes due.

The solution? Resist the urge to “test it out” and commit to a plan that will deliver your message day after day, week after week. Consumers and B2B buyers alike are distracted, bombarded with messages and will forget all about you unless you are consistent.

Mistake #3: Competing on low price. When you lower prices to attract new customers, you are attracting the bottom-feeders. You’ve heard this before – no one wants to overpay but few are exclusively price driven. To make matters worse, price-only consumers will drop you once you attempt to get a fair-market price.

The solution? Compete on your expertise and value.

Mistake #4: Delivering a meaningless message. Most ads fail to deliver a truly relevant message to the consumer. Advertisers like to extol their customer service, selection, low prices and the same stuff everyone else is saying. Consumers simply tune-out. And tuned-out consumers don’t become customers.

The Solution? Take time to create a competent marketing message. Something that is different and useful to the consumer. Without a powerful message, your marketing program is doomed.

Mistake #5: Not taking a position of leadership. When consumers perceive you as the leader, you have a substantial advantage over your competitors. People like to buy from leaders.

The solution? Dig deep and find what are you really good at. Make that your position and shout it from the rooftops. If your niche is already dominated by a competitor, create a new category for yourself. Then promote the category so prospects see you as first in that new area.

Mistake #6: Not making marketing a priority. For most advertisers, greeting customers and working with their staff is their highest priority. When things get busy, marketing efforts get shelved because they’re working on everything else. There’s a false hope that momentum will attract new business long into the future. But when they cut their marketing efforts, they shift into neutral, inertia takes over and things come to a standstill.

The solution? Make marketing a priority and resist the urge to shut it down when things are going good. Keep your program in gear so you always attract an ongoing flow of new customers.

Mistake #7: Developing an intricate marketing plan that becomes impossible to implement. Many marketing plans look like jigsaw puzzles with dozens — even hundreds — of pieces. And while the plans might work, most advertisers don’t have the hours needed to execute the plan.

The solution? Make sure your marketing plan is built on simple steps that can be implemented, measured and built on. A simple marketing plan that is up and running is infinitely more profitable than the “perfect plan” that never gets off your hard drive.

A successful campaign can be yours if you consistently deliver a message that is compelling, meaningful and relevant to consumers.

You Should Read This – Monument Signs and What They Tell Us

“Monument Signs” are freestanding structures at the entrance of a property or business. They are installed into the ground in front of a business firm showing their brand title to visitors or passerby’s. Some people like to build these signs by concrete using natural stone, while others like to order the complete structure with signs. They can be horizontal or vertical, depending upon the total size and what the customer requires on the sign. The size varies based on the frontage of the business.


• They are a great way to advertise a business or firm in a non social manner. A passerby can just have a look at the monument sign and strike an idea to approach the area for any related work.

• If properly and greatly organized, they can depict the quality of a business firm.

• The business firm need not publicly advertised if they have a proper and well structured sign situated outside of the business firm destination.

Differences to other signs

Monument signs are not “pylon signs” or “pole signs”. Those are very tall signs mounted on poles. Unlike monument signs which are installed in the ground using concrete or brick structures. Pylon signs are meant to be seen by traffic vehicles and pedestrians from the freeways. Monument signs are much smaller in size when compared to pylon signs. The goal is to direct the traffic to the business. But they are not meant to be “directional signs”. Directional signs have arrows pointing towards the business and are smaller in size when compared.

How is a monument sign structured?

Generally, they are about the height of an average full-grown man, are made of high-density urethane, aluminum, and bricks and can be combined with illumination internally or externally to make them easy to read in the dark. You can further enhance the value of your sign by adding an LED message board or reader board with changeable lettering. If you are located along a two-lane road, a four-lane road with a lower speed limit or within a more residential area, a monument is a good option to consider. Moreover, remember that you have options concerning the display of your company’s information, which can increase the visibility of your marker. For example, if you install a digital reader board, it lets you change your message constantly and catches the eye of readers in this manner. Lit box cabinets and channel letters also work well for great attention and attraction.

Something You Should Know About Advertising Balloons

For every businessperson, marketing is of great importance because without it, there would be no way for people to learn of your business. There are many forms of marketing that you can use to increase the awareness of your business to people. One of this ways is through branded advertising balloons. The balloons come in different colors, shapes, sizes and are very attractive. Below are a few advantages of using advertising balloons.

They Are Big

One of perhaps the greatest advantages that balloon advertising has is that they are big. Advertising balloons are visible miles away from your business. Even the smaller regular size balloons are clearly visible from quite a distance, and this attracts more people to your business. People are even able to see and read branded balloons from office buildings.


Advertising is generally expensive. A balloon will give your business more exposure than a billboard would, and cost a lot less at the same time. Balloon advertising is highly effective yet cheap in comparison with most other forms of advertisements. The most important thing to do is to have a mix of beautiful and attractive colors. There are various types of colors which can be used to design your balloon for that custom look you want. Have a unique branded balloon created for your business, and you may just see your business flying high.

They Are Unique

Some branded advertising balloons are made from polyvinyl chloride (PVC) material and can be used for extended periods of time. The colors that are used for printing vary as well. This way, it is possible to come up with unique balloons of your own choice which ensures that people remember and identify them to your business.


It is easy to use advertising balloons to market a particular product or brand. It is actually possible to shape your advertising balloons into shapes that look like the product you are advertising. This is an added advantage because potential customers do not even need to see or be able to read any words on the balloon to know what it is. This is therefore, a good way of creating awareness of your product.

Branded balloons are mobile. If you need to relocate them from one place to another, there could be no easier task. All you need to do is carry them to your next preferred location with a van or even on foot. Remember that they are balloons, so they are light weight. Carrying them around attracts people as well, and this turns out to be a walking or moving advertisement.

A cut above the rest

Imagine your business is in the middle of two, five or even ten other establishments that are in a similar trade. How do customers notice your business? That’s easy. Your competitors are likely to be having colorful advertising signs all over. Getting an inflatable advertising balloon for your business will ensure your advert floats above the rest attracting attention from miles away.

One of the downsides of using advertising balloons as a way to advertise is that they occupy a big space and so it is hard to use if you do not have enough space. The balloons are also meant to advertise to mostly people who live or work near your business area.

The best way to ensure your products or services explode in sales profits is to use inflatable advertising balloons. People just can’t help noticing them, and being attracted to them. Humans are curious, they like big things and this is the reason that you will be getting many than usual visitors to your business establishment when you are using any advertising balloon products.

The Reasons Why Is Business Cards Are Still Effective As an Your Marketing Tool

The world of business is now digitized, and in marketing, this impact is being felt more intensely. From email, video to social media, there isn’t anyone ignoring this ongoing revolution.

While these new branding techniques have revolutionized modern enterprise, they cannot still replace the good old business card. This is a simple tool that nevertheless boosts your credibility, adds a professional touch to your company’s profile and enables you to grow your networking capacity.

According to Statistic Brain, over 27 million cards are printed daily, highlighting how important this strategy is even in a digitalized world. A 2016 Adobe Study shows that for every 2,000 cards an organization passes out, sales increase by 2.5%. Without a doubt, this is a technique no marketer can afford to ignore.

If you are planning to launch a marketing campaign, it is important to include your company cards. This is still an effective tool in the contemporary marketing landscape for the following reasons:

1. Personal Touch in Networking

Networking still remains the best technique to grow a company. For this to work, you have to show genuine desire to connect and this is something a physical card does better than emailing your contacts or sending them via social media.

2. Effectiveness

Assume you are attending a conference and want to leverage available opportunities. It is easier to hand out your card when you meet a potential lead. This is still the most effective tool in lead generation.

3. First Impressions Matter

When you meet a potential lead and you want to start building a relationship, the best way is not promising to send an email or a WhatsApp message with your contacts. A beautifully designed card is all you need to captivate the attention of a potential lead. By impressing at the earliest opportunity, you will have done a lot towards growing your brand.

4. Versatility

A lot of information can be squeezed into this piece of paper including contacts, business location, working hours, email address, website URL, services and your logo. This simple paper instantly tells all about you and it is easier for a target customer to be inspired to learn more about your company.

5. More sharing

One reason business card printing remains popular is the fact that these are physical objects that can easily be given out. In fact, potential customers do request them and it would be good if you have some on you.

6. Preparedness

Modern consumers are more informed than ever before. They know a good company when they see one. If you don’t have a card when they request for one, you have already lost a customer. These tools enable you to be always prepared.

It might be a digital world but some old tricks in marketing still work and a business card is one of the best.